Presented by Robert Eve & Leo Duncan

TIBCO Software & Nordisk Systems

Modern development cycles are aggressively short.  Agile enterprises can no longer afford to wait weeks for a new object to be delivered to a data store.   Data integration must be immediate in order to maximize that data’s value to the organization.
Extraction, Transformation, & Load (ETL) has been the backbone of data integration for as long as most of us can remember.  We take something from platform X, massage it, and put it on platform Y.  Then the users have to find that data, and manually combine it with data from other sources.  This is a complex, time-consuming, and cumbersome process.

We’ve been doing ETL for so long, that it has literally become synonymous with the term “nightly cycle” at many shops.  Missing that nightly cycle can often result in Day +2 analytics, or even worse.  We’ve become so comfortable with ETL that we’ve forgotten to ask the basic question:  “Is there a better way to integrate data”?  The answer is absolutely “Yes”!

Come join us to see how you can free yourself from the historical constraints of ETL.  Maximize the benefits from your existing technology investments; while also providing a bridge to cloud-based platforms.  Learn how data virtualization can enable you to leverage your data without the need for unnecessary movement.  See for yourself how data virtualization can reduce multiple-week integration projects to just a few hours.

In this session you will learn:

  • What is data virtualization and how does it work
  • Twelve tangible ways data virtualization can help you overcome analytics data challenges
  • Cases studies in, and a proven strategy for, data virtualization implementation success

And as a bonus, session attendees will each receive a free copy of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility.


Robert Eve is a Senior Director and thought leader at TIBCO Software. Bob was the EVP of Marketing at Composite Software for seven years, prior to its acquisition by Cisco in 2013. There, Bob established the data virtualization category and Composite as the market leader. Bob co-authored the first book on data virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. In Bob’s long career in enterprise software, he has held executive level engineering, marketing and business development roles at Oracle, PeopleSoft, Mercury Interactive, Informatica, and Cisco. Bob holds a MS degree in Management from the Massachusetts Institute of Technology and a BS degree in Business Administration from the University of California at Berkeley.

Leo Duncan began his analytic journey indirectly; he was a financial analyst with a particularly challenging problem to solve. Doing so quite literally changed the quality of his life. He’s been an analytic evangelist ever since. 18 years have passed since that original challenge. Leo has worked in various consulting and engineering roles during that time. Leo’s background includes: BI, data warehouses (ROLAP/OLAP/MOLAP), OLTP, ETL/data integration/data virtualization, Big Data, predictive analytics, machine learning, AI, and real-time/streaming platforms. Leo is currently the Analytics Practice Manager for Nordisk Systems. His consulting teams help clients to succeed with projects across the entire analytic spectrum.


September 20th, 2018 (Chapter meetings held on third Thursday of the month)


8:30 – 9:00 am – Sign In
9:00 – 10:15 am – Presentation
10:15 – 10:30 am – Break, Chapter Announcements
10:30 – 11:30 am – Presentation continued

Standard Insurance Tower (900 SW 5th, please note Standard Ins. has multiple downtown locations)


Free for members (including ALL employees of corporate members)
$15 for non-members
$5 for students with valid student ID